First Fleet News accolade for Reflex Vehicle Hire as Fleet Supplier of the Year

Reflex Vehicle Hire win Fleet Supplier of the Year

Our first win at the industry oscar's

“Safety is built into every aspect of Reflex’s business products and services. Reflex was a frontrunner in several other awards categories, proving just how strong it is as an outstanding all-round fleet supplier.”

Judge’s comments


One of the many unique aspects to Reflex Vehicle Hire is that the business was built around the customer from its inception.

Reflex do business with customer service at its heart. We are more than just a supplier; we are a partner that works alongside our clients.

This one team ethos is echoed from the boardroom throughout the business to every role and every level, so everybody is working with the same vision.

This has been fundamental to the way the business has developed. We have carefully evolved customer relationships and emphasised long-term partnerships with each one.

We meet with clients and discuss their needs, then respond quickly with service developments that help them, offering real solutions to challenging issues.

We have led the industry in our development of our Driive with Reflex safety as standard package. The modular safety solution for hire vehicles includes speed limiters, vehicle tracking, dashcam and intervention with drivers if required.

The inspiration for our innovative developments is seeing the problems our clients face.

When implemented and managed, technology makes a key difference and here we stand out for our consistent delivery of a clear vision to improve client safety.

Our right first time focus ensures that when customers make a request, they can trust our expert team to deliver what they wanted, where and when it is needed.

We invest in continuous staff improvement that ensures they constantly put the customer first and cross-check progress with their requirements.

This requires teamwork, from the boardroom to the sales team and delivery drivers, to ensure clear messaging and a business-wide commitment to meeting customer needs.

Being recognised as a winning Fleet Supplier makes the hard work and dedication worth every second. This acknowledgement from industry experts not only reinforces us to keep up the work that we do, but to continue to drive and innovate new products and services to better develop our organisation and the solutions that we provide.

From being highly commended at the 2019 event to a highly commended and category win at the 2020 awards shows how far the team has come and encourages us to further enhance our ideas to keep Reflex Vehicle Hire a winner in everyone’s eyes – especially clients.

Congratulations to all that were shortlisted, highly commended and winners.

To see the full list, please follow the link:


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