Reflex Vehicle Hire expands

Reflex Vehicle Hire drives growth with acquisition of Hireway Vehicle Rental

The £20 million deal strengthens Reflex Vehicle Hire’s presence in the industry as it continues to set the standard for investment in customer service and innovation

Reflex Vehicle Hire has enhanced its reputation as the first choice for business customers nationwide with the acquisition of Hireway Vehicle Rental.

The £20 million deal strengthens Reflex Vehicle Hire’s presence in the industry as a leading challenger to much larger competitors in the market, which is setting the standard for investment in customer service and innovation.

The purchase will add nearly 900 vehicles to the Reflex Vehicle Hire Fleet and see Hireway Vehicle Rental trade under the Reflex brand name. 

The deal also adds two new hire locations in Greater Manchester and Glasgow, enhancing Reflex’s national presence. Hireway Vehicle Rental staff will also join the expanded business. 

Oliver Waring, Founder and Chairman of Reflex Vehicle Hire, said:

“Expansion is part of our five-year strategy and we are delighted to have achieved part of our goal a year ahead of schedule. The chance to integrate Hireway Vehicle Rental into the Reflex family was a great opportunity as the two businesses are closely aligned, with a history of family ownership and a dedication to providing the highest levels of service to customers. 

“This acquisition unlocks growth in a market where new vehicle supply has been scarce, and it will cement our reputation as the first-choice provider for business customers nationwide as we continue to disrupt the dominant suppliers in the industry.” 

The expansion will increase the Reflex Vehicle Hire fleet to approaching 6,000 commercial vehicles and cars, with customers ranging from major national rail and utility providers through to local small businesses.  

Since Reflex launched in 2012, it has been recognised with dozens of industry awards for customer service, innovation and its commitment to ‘safety first vehicle hire’. 

Last year, Reflex launched the biggest fleet investment in its history to develop the Drive with Reflex modular risk management service, adding new artificial intelligence capabilities to automatically identify on-road risks, such as hand-held mobile phone use.  

Reflex also emphasised its commitment to sustainability with pioneering support for businesses that switch to electric vehicles, which secured Reflex the title of ESG Champion of the Year at last year’s British Business Excellence Awards. 

Lisa Spong, Sales Director and a Co-Owner of Reflex Vehicle Hire, said:

“Over the past decade, we have worked in partnership with a wealth of fleet customers to develop the essential services and innovations that keep British businesses moving.

“This acquisition ensures Hireway Vehicle Rental customers will continue to receive the exceptional service they value, while gaining access to industry-leading technology, increased vehicle choice and exciting, customer-focused innovation, which will provide critical support to fleets over the coming years.”

To find out how Reflex Vehicle Hire can support your business, contact our expert team.


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