Reflex Sales Director Lisa Spong shortlisted for prestigious national award

Reflex director Lisa Spong nominated for major national award

Judges for the prestigious everywoman in Transport and Logistics Awards 2023 have chosen Lisa Spong as a finalist in the Tech Innovator category

Reflex sales director Lisa Spong has been shortlisted for a prestigious ‘everywoman in Transport and Logistics Award’, based on her role in leading technological innovation for fleets. 

She is a finalist in the 2023 Tech Innovator category of the awards, which celebrate the vital contribution women make to transport and logistics. 

Now in its 16th year, the awards programme showcases progression, accomplishments and increasing avenues of opportunity within a traditionally male-dominated industry.  

Women account for just 20% of the 1.7 million people working in transport and logistics, but research indicates that diverse teams unlock innovation and drive growth.  

The everywoman in Transport & Logistics Awards aim to shift perceptions and create role models to inspire future female talent. 

Lisa Spong has driven technological leadership at Reflex Vehicle Hire for more than a decade, helping to redefine the role of fleet rental providers in delivering transport solutions. 

Since its launch in 2012, Reflex Vehicle Hire has grown from a start-up to a £50m turnover business with more than 5,000 vehicles nationwide and over 150 team members, with a reputation for high levels of customer service, introducing technological innovation and a ‘safety as standard’ approach to vehicle provision. 

Lisa has worked with customers to drive innovation, including launching the award-winning modular safety service Drive with Reflex, which embeds technology-enabled risk management at the heart of vehicle hire.  

Most recently, Reflex announced the biggest technology investment in its history, with the entire van hire fleet being upgraded with new systems that embed artificial intelligence capabilities. 

Among the benefits is proactive monitoring of risks on the road that might normally be hidden, such as hand-held mobile phone use or failing to wear a seatbelt.  

Since joining the business from its launch, Lisa has become a co-owner and works to promote equality and diversity across the fleet sector.  

She has also been a mentor to women in the business to guide their growth and ensure they have equal opportunities to access positions of responsibility, promotion and the training required to succeed.  

Lisa said:

“Diversity and equality are the cornerstones of a successful business and they have helped drive Reflex Vehicle Hire to record growth and profits over the past decade. 

“I am delighted to be named alongside an inspiring array of women as a finalist in the everywoman in Transport & Logistics Awards. Together we can continue to drive change and inspire a new generation to consider careers in this exciting and vital industry.” 

The winners of 11 everywoman in Transport and Logistics Awards trophies will be announced during a special ceremony in London on June 28. 


For details on the wealth of technological innovations available from Reflex Vehicle Hire, contact one of our expert team members. 

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