Project EDWARD (Every Day Without A Road Death)

Call for fleets to support Project EDWARD during national road safety week

Project EDWARD (Every Day Without A Road Death) launches a national week of action today designed to help prevent road deaths

A national week of action to prevent road deaths starts today under the theme ‘Fit for the Road’.

Project EDWARD (Every Day Without A Road Death) runs from September 13-17 and includes the first-ever 24-hour National Safer Speeds Day.

An average of five people lose their lives every day on the UK’s roads and organisers want to shed light on best practice examples of incident prevention strategies. 

A spokesman said:

“There can be only one target: zero road deaths. We all have a role to play if we are to achieve this. This year there will be many opportunities for engagement and sharing of good practice. We welcome the involvement of organisations large and small, from any sector, as we look to revitalise efforts to bring about a significant and sustained reduction in the number of people killed and seriously injured on our roads.”

Among the key areas of focus of Project EDWARD are managing speed, deterring dangerous behaviour on the road, and ensuring compliance through education and enforcement.

Reflex Vehicle Hire has pioneered a focus on Safety as Standard in the vehicle hire industry, with an award-winning suite of risk management services that are provided with customer vehicles.

These include speed limiters, vehicle telematics and dashcams as part of the Driive with Reflex modular risk management service.

All Reflex vehicles are also specified with the highest levels of factory-fitted safety equipment where available, such as reversing sensors, electronic stability programme and autonomous emergency braking.

Responsibility for Project EDWARD is administered by RoadSafe and Driving for Better Business, a government-backed programme for raising awareness of the benefits that come from effective management of work-related road risk. 

The initiative is backed by police forces in England, Scotland, Wales, and Northern Ireland along with the fire service.

For full details of events, activity, and resources visit the Project EDWARD website.

To discuss your transport needs and how to keep vehicles and drivers from harm, contact one of our expert team members.


Share to:

Stay up to date

Enter your details below to get updates and news from Reflex Vehicle Hire