Driver risk management

Tackling ‘crash magnet’ drivers

Data analysis tools and modern technology can highlight if a small group of drivers are responsible for most vehicle incidents, which can then guide focused training and education programmes

There is a common saying in fleet that the vehicle component most likely to fail and cause a crash is the ‘nut behind the wheel’.

While it is unfair to group all drivers together, it is certainly true that for some companies, a small community of ‘crash magnets’ account for a much higher proportion of incidents than others.

Having a high incident rate may not mean an employee is at fault, as it could be that they simply need help with defensive driving to protect them from other risk-taking road users.

For most companies, the only way to identify the culprits is through data, which must be gathered, monitored, and managed to enable the business to tackle the issue.

The starting point is accurate fleet data, including being able to link drivers to vehicles, monitor how fleet cars and vans are used, then interpret the information quickly to obtain actionable insights.

Analysis of fleet data, such as by incident, location, vehicle, and driver, will quickly highlight any incident ‘hot spots’ that can be targeted for immediate action.

Swift action can drastically reduce fleet costs, through lower repair bills, reduced off-road time, higher productivity, and improved morale.

Reflex Vehicle Hire has led the industry with its award-winning commitment to ‘safety-first vehicle hire’, which provides a modular toolkit for keeping vehicles and drivers safe.

Through our Driive with Reflex risk management service, our vehicles are provided with the essential components for effective risk management, including speed limiters, dashcams, telematics and a range of additional services.

For example, our Driver ID system allows managers at-a-glance certainty over who is in control of each vehicle asset. The system can work with a single-touch fob, wireless Bluetooth technologies or keycode entry and it provides log-in reminders when starting the vehicle. Driver ID can also integrate with our Flexitrack telematics systems to provide personalised driver performance updates.

This can then be linked to telematics data to identify any ‘flags’ such as speeding, harsh braking or hard cornering.

All this data can be filtered through the Driive with Reflex online platform to provide insights that will transform the way vehicles and drivers are managed.

In addition, we offer live telematics data monitoring with immediate response to alerts, so that drivers can be supported in the field with advice on defensive driving and guidance on key safety issues such as speeding, while incidents are still fresh in their mind.

For more information on our award-winning suite of services, visit our Telematics section.


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